About this desk

This site is supported by New Plan Care, a St. Louis in-home care company.

Mom Keeps Falling is a small reference site for one reader at one moment: an adult daughter in the St. Louis metro whose mother has started falling at night, usually on the way to the bathroom, and who is reading this on her phone in the dark.

Who publishes it

OwnersFirm, a St. Louis marketing company, publishes this site. It is written and maintained by a small editorial desk, not by a clinician. There is no doctor, nurse or therapist on this site, and it does not pretend to be one. That is why every page routes anything about a person's health back to the physician who treats her.

Why it exists

Because "mom keeps falling" is a sentence people type into a search bar at two in the morning, and most of what comes back is either a clinic's brochure or a list of products. Neither answers the question a daughter is actually asking, which is what to do in the next ten minutes, whether her mother can be alone tonight, and what an overnight caregiver actually does. This desk answers those, in that order, and stops where a doctor's job starts.

How it is sourced

Every factual claim on this site links, in the sentence where it is made, to a public source: the National Institute on Aging, the CDC and its STEADI fall-prevention material, Medicare.gov, the Missouri Department of Health and Senior Services, the Missouri Department of Social Services, Aging Ahead, the St. Louis Area Agency on Aging, Family Caregiver Alliance, the Administration for Community Living, United Way 211, and the public websites of the west county fire protection districts. Numbers are quoted in the source's own words and year. Where a source is silent, so is this site; several pages say so out loud. The full list, with the date each page was checked, is on the sources page.

The site does not use a news outlet's name for authority, does not carry testimonials or reviews, does not invent a family to illustrate a point, and does not publish anyone's hourly rate.

The one sponsor, and who pays for it

There is exactly one advertisement on this site. It is for New Plan Care Solutions, a non-medical in-home care company independently owned and operated in St. Louis by Stacie Postol, which serves St. Louis and St. Charles counties and the surrounding communities. The two companies are not commonly owned. The placement is named in the footer of every page, in its own box on the front page, in a short box after each article, and as a marked entry in the local help directory. It is not a rank, a result or a recommendation drawn from anything on this site, because this site ranks nothing.

New Plan Care Solutions describes its own work as non-medical support at home: personal care and daily routines, companionship, homemaking, respite for family caregivers, and day-to-day help while someone recovers at home. This site describes it the same way and no further. It does not restate any claim about bonding, insurance or background checks. Those are the company's claims to make, not ours. Missouri DHSS says, of private-duty companion care, that no license is issued in Missouri for that type of company. Questions about what New Plan Care Solutions charges go to New Plan Care Solutions, at (314) 405-0887. The words next to the number are always Call or text.

The form

The only form on this site sits in the New Plan Care box on the front page. It asks for a name, an email address, an optional phone number, how you would like to be reached, and a short note. It goes to New Plan Care Solutions and nowhere else, and they contact you only in the way you ask. It does not ask for, and must never be given, a diagnosis, a medicine, a condition or a description of a fall. Those belong in a conversation with a doctor, not in a text box on a website.

What this site will never do

Tell you why your mother is falling, or what a symptom means. Her doctor does that.
Tell you to start, stop or change a medicine.
Say anything negative about a hospital, a hospice, a nursing home or another care company.
Print a price, a star rating or a review.
Put an analytics tag in your browser.

Where to start

If she is on the floor right now, the first ten minutes. If you just arrived, start here; the method is on how we write. If it is the morning after, why the falls happen at night. The rest of the desk is on the front page, in the order the night goes.

From the sources on this page

No licenseMissouri DHSS: no license is issued in Missouri for private-duty companion care of that type. Private dutyMissouri DHSS describes private-duty companion care as the type of company for which no license is issued in Missouri.